ChikankariWholesale.com is a Lucknow-based B2B sourcing and manufacturing platform for European boutiques, importers, distributors, resellers, ecommerce sellers, fashion brands and exhibition buyers looking to source Chikankari from India.
Buyers can discuss wholesale-ready products, custom manufacturing and private-label development across multiple Chikankari product categories. Product specifications, MOQ, pricing, sampling, production timing, shipping and documentation are confirmed against the actual requirement and destination.
Based in Lucknow, India. We do not claim a physical office or warehouse in Europe.
The right sourcing route depends on how you sell. A European importer buying for distribution needs a different product and documentation conversation from a boutique owner testing a first collection or a fashion brand building private label.
For buyers planning multi-style purchasing, repeat supply or distribution into one or more European markets. The sourcing discussion should cover assortment, size mix, repeatability, packing and shipment documentation.
For brands developing a differentiated Chikankari collection around their own silhouettes, fabrics, sizing, embroidery direction, labels or packaging requirements.
For independent stores and online sellers that need a commercially balanced assortment without developing every style from zero. Ready stock and curated wholesale can be practical starting routes.
For exhibition, trunk-show and pop-up businesses that need visual assortment, practical size coverage and stock planning around a defined event or selling period.
Lucknow is the historic centre most closely associated with Chikankari. For a European buyer, sourcing from Lucknow creates a more direct route to understanding the craft, fabric choices, embroidery techniques, sampling and manufacturing process instead of treating Chikankari as a generic embroidery category.
Understand stitches, embroidery density, fabric behaviour and the difference between hand and machine work.
Discuss fabric, silhouettes, sizing, embroidery placement and sample development around your market.
Use an approved sample and measurement specification as the reference for production and repeat orders.
Keep product, sampling, sizing, packing and shipment requirements connected to the same order brief.
The assortment should be built around your customer, climate, price position and sales channel. Available or developable options may include the categories below; exact availability is confirmed at enquiry stage.
Everyday, contemporary and premium options for boutiques, ecommerce and multi-brand retail.
Coordinated products that can support stronger average selling prices and more complete occasion or festive merchandising.
Useful for buyers positioning Chikankari beyond traditional ethnicwear and into contemporary wardrobes.
Suitable for occasion-led, heritage, gifting and South Asian diaspora-focused retail propositions.
For designers, made-to-measure businesses and buyers who prefer to control final garment construction locally.
Kurtas, shirts and coordinated products for menswear, celebration wear and cross-category retailers.
For buyers who need available products and want to move faster without developing every style from scratch.
For boutiques and resellers selecting an assortment from existing products around customer, season and price point.
For buyers developing around specific silhouettes, fabrics, colours, embroidery, measurements or collection direction.
For brands that want Chikankari products developed to an approved specification under their own brand identity.
European sourcing should include compliance planning before bulk production. Under EU textile-labelling rules, textile products sold in the EU need fibre-composition information, and the label text generally needs to be available in the official language or languages required in the country where the product is offered. The EU also applies general product-safety obligations to consumer products placed on its market.
The European importer or brand remains responsible for confirming the rules that apply to its product and destination. Requirements can vary by product construction, fibre composition, country and selling model. Before ordering, confirm label wording, fibre composition, care communication, product traceability and any destination-specific requirements.
For current official requirements, buyers should check the European Commission’s Textile Label guidance and Access2Markets for tariff, customs and market-access information.
Define target country, fibre-composition expectations, market-facing size labels and brand/packaging requirements.
Approve the physical sample, size specification, labels, care wording, product description and packing requirements.
Confirm final quantity, packing, invoice/packing information, freight arrangement and destination/importer details required for the shipment.
Indian size labels and European retail sizing should not be treated as direct equivalents. For wholesale and private label, work from actual body and garment measurements, required ease and the fit expected by your customer.
For a European brand with an existing size chart, the strongest route is to provide that measurement specification or tech pack during sampling. For resellers using an Indian production block, publish a clear measurement chart instead of relying only on S, M, L or numeric conversions.
A European wholesale buyer should separate the factory/product price from the final landed cost. Depending on the shipment and destination, landed cost may include international freight, insurance where applicable, customs duty, import VAT, customs-clearance charges and destination-side delivery.
There is no single Europe-wide duty or freight figure that should be assumed for every Chikankari order. The correct tariff treatment depends on the product classification and destination, and freight depends on chargeable weight, shipment size, service and route. Use the final product details and destination when comparing sourcing economics.
Confirmed unit cost × commercial quantity.
Air/courier or other agreed shipping method based on the actual consignment.
Duty, import VAT and clearance costs confirmed by destination/product classification.
Total landed cost ÷ received sellable units for a more realistic margin calculation.
Country, buyer type, product categories, approximate quantity, target positioning and timeline.
Ready stock, curated wholesale, custom manufacturing or private label.
Review fabrics, embroidery, silhouettes, colours and size direction against your market.
Where sampling is required, approve product, measurements, workmanship and market-facing details.
MOQ, quantity, unit pricing, payment terms, production/dispatch timing and packing.
Finalise label, fibre composition, sizing, packing and destination/importer information.
Ship against the confirmed order and preserve approved references for replenishment and future development.
European demand is not one market. Product preference, climate, sizing, language, VAT treatment and retail positioning can differ by country. We therefore recommend building the assortment around the actual destination instead of creating one generic ‘Europe collection’.
This page is relevant to enquiries from buyers in Germany, France, Italy, Spain, Netherlands, Belgium, Austria, Ireland, Sweden, Denmark, Finland, Poland, Portugal, Czechia and other European markets. It does not imply local offices, stockists or buyer relationships in those countries.
Germany, France, Netherlands, Belgium, Austria and nearby markets: plan around target customer, fibre/label language and landed cost.
Italy, Spain, Portugal and surrounding markets: product weight, drape, summer assortments and contemporary styling may be important buying considerations.
Sweden, Denmark, Finland and nearby markets: assortment planning may benefit from layering, seasonality and a more edited product range rather than warm-weather assumptions.
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